White Water Rafting Site Plan

Peter Thacker

WDD 130-03


Overview

Name

Dry Oar White Water Rafting

Purpose

The purpose of the Dry Oar White Water Rafting website is to provide adventure seekers with comprehensive information about our rafting experiences, promote bookings for our guided trips, and establish our company as the premier choice for safe and thrilling white water adventures. We aim to showcase our expertise, safety record, and the natural beauty of our river locations while making it easy for customers to book their next outdoor adventure.

Audience

Our target audience includes outdoor enthusiasts aged 18-45 who are seeking adventure and recreational activities. This includes families with teenagers looking for bonding experiences, young adults seeking thrills, corporate groups planning team-building activities, and tourists visiting our area. Our customers typically have disposable income for recreational activities, value safety and professional guidance, and are comfortable with moderate physical activity. Most will access our site via mobile devices while researching activities or desktop computers when planning trips in advance.


Branding

Website Logo

Dry Oar Rafting Logo

Style Guide

Color Palette

Primary Secondary Accent 1 Accent 2
#396E94 #E7C24F #A42212 #FFFFFF

Typography

Heading Font: Roboto Slab

Paragraph Font: Open Sans

Normal paragraph example

The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone, Fish Creek Falls, Granite Canyon and Roaring Fork Rivers.

Colored paragraph example

Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.

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